Nelvana Enterprises, d-rights Inc. and fast food chain Burger King signed up for a new deal that will feature a Beyblade toy in every Burger King Kids Meal. The promo is a rehash of last year's successful Beyblade Burger King Kids Meal promotion which featured Beyblade action racer toys.
This year’s program features one of four different Beyblade toys in every Kids Meal. They four Beyblade toys are: Gingka's Pegasus Beyracer, Kyoya's Leone Beyracer, Gingka Stadium and Ryuga Stadium. The promo is also expanded to include the US and Canada. Apart from these two countries, the kids meal with free Beyblade toys will be available at participating Burger King restaurants in 70 countries, including Latin America, Europe (except France), New Zealand, and the Middle East. More than 11,000 Burger King locations worldwide are participating in this promo which will be supported with on-air, online and in-restaurant promotion.
Following the re-launch of the Beyblade TV series and toy line, this popular franchise is now in more than 80 countries with more than 200 licensees. Beyblade has consistently ranked as the No. 1 battling toy brand for kids and in this year the brand will witness a global regeneration with the launch of Beyblade: Shogun Steel.